Triple Crossing Beer

Triple Crossing is one of Richmond, Virginia’s most popular breweries, having garnered a legion of diehard fans who eagerly anticipate the brewery’s weekly can releases.

Because Triple Crossing doesn’t sell its beer in stores, it has the unique ability to create an endless array of new brews whenever its brewers’ creative wheels start spinning. With so many beers flowing from its taproom, TCB needed a unified can design system that could incorporate visual elements from its already established beers while also allowing flexibility for new releases.

DCH created a branded “band” around the bottom of each can to establish consistency while allowing the rest of the label to act as a canvas for each brew’s unique personality. Variation in fonts adds another layer of creative flexibility.

Below is a small sample of some of the artwork DCH has created for TCB.