Educe

Educe, a global executive coaching and consulting firm specializing in leadership development, had grown past word-of-mouth referrals and needed a distinct brand and web presence to differentiate its exclusive services from less personalized competitors.

Pairing an elegantly minimalist logo with nature-themed imagery (rather than expected business stock photography), DCH positioned Educe as a guiding star for high-level executives. Images of plants and foliage hint at Educe’s fostering of growth and development while water imagery represents the energy and resilience needed in upper management positions.

The logo was translated into French and Arabic for use on the brand’s simple yet image-rich website and clean presentation templates.