Align Senior Care

Align Senior Care, the flagship Medicare Advantage plan offered by Curana Health, needed a brand refresh to help it stand out in the crowded senior living market.

Having worked with Curana (and its predecessor AllyAlign Health) since 2018 on a variety of its health plans’ collateral, DCH was excited to breathe new life into this growing healthcare brand. Taking inspiration from the petals in Align Senior Care’s logo, DCH modernized the brand by leaning into its bright color palette and updating the typography to reflect the compassionate and personalized care it offers facility residents.

By making the petal graphic a primary visual element, DCH gave the ASC brand the flexibility to enliven all types of marketing communications—from sales team collateral and integrated marketing campaigns to facility banners and display ads.