DTech Apps Branding

Discover Technologies wanted to build awareness for its task management product division, DTech Apps, by creating a unique brand that could serve as the foundation for all marketing efforts and drive sales leads.

To accomplish this, DCH refreshed DTech’s existing logo by fine-tuning the compass icon and using it as the basis for a graphic platform that highlights DTech Apps’ ability to help users discover improved outcomes through modernization.

DCH used a friendly typeface to bring cohesiveness to DTech Apps’ main logo and those of its three product applications, The Tasker Suite. A set of “streamline” patterns was created to showcase how the applications help bring order.

User-focused imagery speaks to the emotional aspect of finding clarity and focus, while transparent color overlays hint at the transparency The Tasker Suite brings to company-wide task management.