Breit Biniazan Branding

When you think of personal injury attorneys, oftentimes a jingle or ubiquitous billboard comes to mind. The attorneys at Breit Biniazan, a law firm headquartered in Virginia with locations across the mid-Atlantic, are not those types of lawyers.

They came to DCH with a clear objective — their new identity should strike a balance between energetic confidence and hardworking dependability. It should help convey their core mission — to push the limits of legal strategy and improve their clients’ lives.

DCH created a monogram logo with a bold wordmark to express that balance. The transitional serif typeface feels both storied and unique. A bright color palette and radiating geometric pattern speak to the firm’s passion and determination. The end result is a powerful brand that challenges the status quo of the industry.