Niche Pilates Studio

For Niche Pilates Studio, DCH created a brand identity designed to feel modern, elevated and approachable. The visual system centers on a distinctive wordmark and flexible graphic language that balances the precision and strength of Pilates with the studio’s welcoming, community-focused personality.

DCH extended the identity to a new website with a clean, intuitive digital experience that uses distinct typography and subdued colors to highlight Niche’s impressive brand photography. Wearable merchandise provided another opportunity to expand the breadth of the identity in a more tactile way. The result is a cohesive brand system that reinforces Niche’s inclusive and thoughtful approach to Pilates, strength training and instructor education.