The Nest Logo

A new-construction apartment building with a rooftop terrace pool situated in Richmond’s most buzzed about neighborhood needed a logo to speak to the urban professionals who will surely fill its units upon completion. Working with Fountainhead Real Estate Development and Dodson Property Management, KELLEY called upon DCH to come up with an identity for The Nest in Scott’s Addition.

Drawing inspiration from the warm tones of the building’s exterior and the simplicity of the name, DCH crafted a mark that is simultaneously sophisticated, hip and cozy. Layered, arced lines represent a nest cradling a hand-drawn illustration of a bird.

This project also marks the first time a client has asked to “put a bird on it.

Agency: KELLEY.

 Building rendering courtesy of Fountainhead Development

Building rendering courtesy of Fountainhead Development